Customer
Retention
Most companies know they're losing customers. Few know which ones, when, or why.
By the time revenue starts declining, the window to act has already closed. The challenge is not awareness. It's visibility, speed, and having a system to respond.
Global companies lose $1.6T annually to customer churn. Gartner
Churn is reactive: you find out customers have left after the revenue is gone.
Customer data is fragmented across CRM, billing, support, and ops with no single view.
Sales teams sense risk but have no systematic way to prioritise action and protect revenue.
The opportunity
+25% profit
A 5% increase in retention can boost profits by at least 25% in the right business model (and up to 95%).
Harvard Business Review
60-70%
Probability of selling to existing customers (vs 5-20% for prospects)
Marketing Metrics / Salesforce
5-7x
Cheaper to retain a customer than acquire a new one
Bain & Company
"Clarent is a team that truly knows what it is doing. Their expertise in machine learning and AI provided us with valuable insights and effective solutions. They seamlessly integrated advanced algorithms and innovative approaches, helping us optimize our processes and achieve impressive results.
Ben Zyl
CEO, Wave
Measurable outcomes across logistics, utilities, telco, tech and healthcare.
43%
Reduction in controllable churn within 9 months
83%
Prediction accuracy in identifying at-risk customers
40%
Profit savings through ML-powered predictions
Leadership
